Welcome to By Archie Creative Studios — a Melbourne design studio specialising in branding, social media, and website design.
I’m Samantha, the designer behind By Archie, helping businesses create cohesive, elevated brands that look beautiful and perform online.
At By Archie, every brand is built with strategy and style. From custom logos and complete brand identities to social media content and modern, conversion-focused websites — every detail is designed to tell your story and connect with your ideal audience.
My approach blends clean design with a “less is more” philosophy — ensuring your visuals are timeless, impactful, and easy to recognise across every platform.
Let’s craft a brand that feels authentic, looks refined, and stands out online.
THE VISIONARY BEHIND THE DESIGN
Creative Director,
Samantha Archibald
Hi, I’m Samantha — the creative designer behind By Archie Creative Studios, a Melbourne-based design studio specialising in branding, social media, and website design.
My approach to design is rooted in collaboration and connection. I believe every brand has a unique story, and I take the time to understand your vision so I can craft visuals that truly reflect your identity and resonate with your audience.
At By Archie, communication is key. From our first chat to your final brand reveal, I work closely with you to ensure your ideas and feedback shape every detail of the process. Together, we’ll create a brand that not only looks beautiful but performs across every platform — from your website to your social media presence.
Every design is created with precision and purpose. From refining typography and curating colour palettes to developing consistent social media assets, I focus on the small details that make a big impact. The result? A timeless, cohesive brand identity that builds trust and leaves a lasting impression.
With By Archie Creative Studios, you’re gaining more than a designer — you’re gaining a creative partner dedicated to elevating your brand, growing your online presence, and helping your business stand out with confidence. Let’s bring your brand vision to life.
Our Approach to Design
THE ELEGANT SIMPLICITY APPROACH
This approach is all about understated elegance. Rather than using flashy graphics or bold colours, the design is focused on subtle, refined elements that convey sophistication and taste. Typography becomes the hero, with clean, well-chosen fonts and layouts that communicate professionalism. It’s the perfect fit for luxury or high-end brands that want to project an air of exclusivity and timeless appeal through simplicity.
THE ZEN APPROACH
Inspired by the principles of minimalism, the Zen approach to design emphasizes calmness and balance. Using negative space, this approach invites a sense of peace and tranquility. Each element in the design is deliberately placed to create harmony, making the viewer feel at ease and allowing the brand’s message to stand out. It’s ideal for brands that want to evoke a sense of serenity, sophistication, and calmness in their visuals.