OUR STORY
BEHIND THE DESIGN
At By Archie, it's all about making good brands look even better. Specialising in Shopify website design and typography-led brand refinement, I work with established businesses to bring a fresh perspective to what they've already built.
From beautiful layouts and carefully selected typography to the smallest design details, my focus is on creating websites and visual identities that feel fresh, cohesive and true to the brands behind them.
A LITTLE ABOUT BY ARCHIE
Hi, I'm Samantha, the designer and founder behind By Archie, an independent creative studio based in Melbourne, Australia.
With a love for beautiful layouts, good typography and all the little details that make a design feel just right, I specialise in Shopify website design and typography-led brand identities for established businesses ready for something new.
I started By Archie with a simple idea: to create beautiful, functional design that feels true to the brand behind it. I believe great design doesn't always mean starting from scratch. Sometimes, it's about taking what's already there, seeing its potential and giving it a fresh perspective.
My approach is personal, collaborative and detail-driven. I love working with brands that have already found their feet and are ready to take their visual identity or online store to the next level.
Whether it's reimagining a Shopify website or giving an existing brand a fresh new look, my goal is to create something that not only looks great but feels like a natural evolution of what you've already built.
THE WAY I WORK
GOOD DESIGN IS IN THE DETAILS
I'm a big believer that the little things make all the difference. From typography and spacing to layouts and colour, I love bringing everything together to create something that just feels right.
A FRESH PERSPECTIVE
Great design doesn't always mean starting from scratch. I love working with established brands, taking what they've already built and finding new ways to make it even better.
PERSONAL FROM START TO FINISH
When you work with By Archie, you're working directly with me. No big teams or complicated processes, just a collaborative approach and someone who genuinely cares about the final result.